Although Aristotle lived 2,400 years ago, he understood a principle that today has resulted in 500 million Instagram accounts. If you have ever participated in a persuasive writing class, a marketing campaign, or tried to get your kid to put their shoes away, you might know of the power of Aristotle’s modes of persuasion:…
It doesn’t matter if you have a small marketing budget or a large one, the big question of all businesses that want to grow is this: How Much Do We Spend on Marketing? There is a magic solution that works with any business, any size, any direction, and on any budget. We hope…
I needed to put an author box at the bottom of my posts in Beaver Builder. So I did some trolling around and did some google searches. The results were filled with many plugins to do this. If I can get away with not using a plugin I will. I feel like they can be bulky and…
Follow Us on Twitter @JamboJon Thanks Visual Communications Guy for the hilariously true infographic about fonts! The shapes of your letters say more than you think. However, unless you are a graphic designer, it can be hard to know what fonts to combine and how. We will give you some pointers here on text-heavy…
If you are like most Americans, after dark on the 4th of July you await an incredible show of colorful explosives. As you “oo” and “ahh” as they crack in the night sky, do you ever wonder, “How do fireworks work?” This month, we are talking about how to ignite your business from marketing…
We all know the disappointment when we hear the “shooo” of a firework shooting up into the sky and no explosion to follow. Well, Sometimes great blog titles do the same thing to us. There are certain words that can kill the glory of your content. You might be surprised how often you use these…
The Secret to Not Losing Frustrated Users Steve Krug is a master of web design and usability. He is also quite witty. He has written several books and done a lot of research about how to make websites more effective. I read his book Don’t Make Me Think Revisited and was intrigued by a main…
If you were to google, “Best time to send out an email newsletters,” you would find lots of companies and blogs claiming that they have discovered the optimal time to send out an email campaign—but they will all say something different. Who do you trust? MailChimp At JamboJon, we use a program called MailChimp to…
If you want to appear sophisticated and affluent, give yourself some space. Literally. The Communications Guy at thecommunicationsguy.com suggests that you can make your company look more upscale simply by adding white space to your logo. He discussed art history and provided some great examples. His article was very insightful, but I want to take…
Content is a big deal on the internet. It determines how long people stay on your page. One way Google ranks your page by how long people stay on your site. So this is important: Keep people reading. Bucket brigades are one great way to keep people scrolling through your site. They will keep people…
