Why Aristotle Would Have Loved Instagram

Although Aristotle lived 2,400 years ago, he understood a principle that today has resulted in 500 million Instagram accounts.   If you have ever participated in a persuasive writing class, a marketing campaign, or tried to get your kid to put their shoes away, you might know of the power of Aristotle’s modes of persuasion:…

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At Last, the Secret of Big Wins on a Little Budget

It doesn’t matter if you have a small marketing budget or a large one, the big question of all businesses that want to grow is this:   How Much Do We Spend on Marketing?   There is a magic solution that works with any business, any size, any direction, and on any budget. We hope…

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Are You Sparking Interest or Disgust with your Font?

Follow Us on Twitter @JamboJon   Thanks Visual Communications Guy for the hilariously true infographic about fonts! The shapes of your letters say more than you think. However, unless you are a graphic designer, it can be hard to know what fonts to combine and how. We will give you some pointers here on text-heavy…

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